Wahl Influencer & Ambassador Disclosure Guide 

For creators based in Australia & New Zealand 

Why this matters 
At Wahl, we’re all about keeping things real. When we work with creators, barbers, stylists, and pet lovers, we want your audience to know that what you share is authentic and transparent. Influencer marketing is covered under Australian and New Zealand advertising laws, so it’s important that any time you receive payment, free product, or another incentive from us, you make that clear in your content. This guide gives you a simple rundown of what’s required, why it matters, and how to disclose properly when you collaborate with Wahl. 

Australian Legal Overview 
Influencer marketing in Australia is regulated under the Competition and Consumer Act 2010 (Cth), specifically Schedule 2: Australian Consumer Law (ACL). These laws apply to anyone promoting products or services in exchange for payment or value, including gifted items. 

Two key sections apply directly to influencer content:

Section 18 – Misleading or Deceptive Conduct 
You must not, in trade or commerce, engage in conduct that is misleading or deceptive or likely to mislead or deceive. 
In plain English: Always make it clear when you’ve been paid or gifted something. 

Section 29 – False or Misleading Representations 
You must not make false or misleading claims about a product, its quality, value, or benefits, and you can’t imply sponsorship or approval that doesn’t exist. 
In plain English: Only make genuine claims and be upfront that it’s a collaboration. 

For a deeper look:

• Australian Consumer Law (ACL) 
• ACCC – Social Media Promotions 
• AANA Code of Ethics 

New Zealand Legal Overview 
In New Zealand, influencer content is governed by the Advertising Standards Authority (ASA). Their guidelines make it clear that sponsored or gifted content must always be disclosed so audiences can easily identify advertising. 

Key reference: ASA Influencers Guide 

How to Disclose Correctly 
Whether you’ve been paid, gifted, or offered an incentive, make sure your audience knows. Here are a few simple ways to stay compliant: 

• Include a clear hashtag like #ad, #sponsored, #paidpartnership, or #gifted at the start or within the first few lines of your caption.
• If you’re posting Stories or short-form videos, include the disclosure on-screen and verbally where possible.
• Make sure your disclosure is easy to read, visible, and unambiguous. Don’t hide it in the middle of a tag cloud.

Examples

• Instagram Reel: “Loved creating this look with my new Wahl Product! #ad #gifted @WahlANZ”
• Story: Add #sponsored or #gifted or #ad tagging Wahl’s handle clearly on-screen.
• YouTube video: Mention verbally and in the description that it’s a collaboration with Wahl. 

Why this matters to us 
We want our partnerships built on trust with you and your followers. Being open about collaborations helps protect both you and us from any risk of breaching advertising laws. It also keeps your credibility strong and shows your audience that your content is genuine. 

If Something Doesn’t Feel Right 
At Wahl, we value honesty and genuine feedback because that’s what helps us keep improving. If you ever have an issue with a product, experience, or campaign brief, we ask that you reach out to us directly first before sharing anything publicly. 

Our goal is to sort out any concerns quickly and fairly. Whether it’s a faulty product, a tool that didn’t perform as expected, or just something that didn’t vibe with your style, we want to know. We’ll always do our best to fix it, whether that means offering support, troubleshooting, or arranging a replacement. 

Clear communication is key. If we’ve reached out about a campaign or a concern, please don’t ghost us. We understand life gets busy, but professionalism and respect go both ways. Being open and responsive helps maintain a great working relationship and ensures everything runs smoothly for future collaborations. 

We fully support transparency and authenticity in your content, but we ask that all feedback shared publicly is honest and constructive, helping to inform others without damaging trust. 

If something’s not working for you, please contact: Klairissa Ruhe – Regional Social Media Coordinator- kruhe@wahl.com.au 

Our team will respond quickly and work with you on a solution. 

If you want to read more

• ACCC – Influencer Testimonials & Endorsements Report

• Advertising Council Australia – Legal Guidance for Influencers

• ASA Influencer Guide (NZ) 

Final Reminder 
By working with Wahl, you agree to comply with the relevant advertising and consumer protection laws in your country. Our team is here to help if you’re ever unsure how to disclose a post. We appreciate your partnership and creativity, thanks for being part of the Wahl community.